Go-to-Market Basics

Go-to-market is how a product reaches and wins its customers. A strong product with a weak route to market still fails.

Start with the customer, not the channel - Who exactly is the customer, and what problem do they pay to solve? - Where do they already look when they have that problem? - What is the simplest path from their attention to a purchase?

Match the motion to the price Low-price, high-volume products need efficient self-serve channels. High-price products need a considered, human sales motion. Mismatching the two burns money.